One of the most critical concerns of any business is how to make more sales. The importance of sales to any brand is apparently very important as it could be the difference between surviving and breaking even or just folding up, especially as competition continues to get tougher. Craig Rainey, a veteran sales man and author, did a great job in this book by radically redefining the art of professional salesmanship in a unique way that would yield positive results without assaulting anyone’s sensibility, be it the seller or buyer.
Unlike other contemporary sales books that tend to be condescending in approach while admonishing sales persons on what to do and what not to do, this book is a breath of fresh air that recognizes the emotions of both the seller and the buyer, and thus goes beyond the over-flogged dos and don’ts to provide sellers with practical, less aggressive and humane ways through which they can spike sales.
Based on its unique and indebt analysis of how to embark on sales, this book has all the potentials to be among the classics written by legends like Napoleon Hill and Ziglar.
The Art of Professional Sales has demystified the age-long belief that the job of a sales man is a near impossible task.
This is a must-read book for every sales person who desires to maximize sales in the most convenient way.
BIO: Craig Rainey (1962 – ) is an American film actor, author, screenwriter, and musician. He was born in San Angelo, Texas and lives in Austin. His Texas roots hail back to the original Impresario settlers of Coahuila y Tejas under Stephen F. Austin. He is a military veteran, sales trainer and motivational speaker, and he cowboyed professionally in south Texas. His fiction novels include Massacre at Agua Caliente, Stolen Valor, a Carson Brand Novel, and Dark Motive, A Carson Brand Novel. His non-fiction sales training book, The Art of Professional Sales, Handbook for the Career Seller, was released October 2020. As a screenwriter, his scripts have won numerous awards at film festivals including: Best Narrative Period Piece, Most Likely to be Produced as a Movie, and was Official Selection for many more. Craig Rainey won Best Breakout Writer for the script Massacre at Agua Caliente.
